The first type of game player is the fast and furious whale.įast and furious whales can easily end the first session spending over $500 USD. This is the first article in a series of articles that will analyze different types of game players with practical advice on how to capture, train and retain the money making mammals. In order to better understand your whales and the best game whaling practices you can use to acquire them, you’ll need to distinguish between different types of whales. Here is how we rank game players at Game of Whales based on Game of Whale’s industry standard spending: Although it might sound like a lot, it's actually a very cost effective investment when your poached whale ends up spending $10K in the game. In fact, the top grossing companies are willing to spend more than $500 CPI for these kinds of super whales. They make a huge difference between a game company that is struggling to survive and a mega profitable company. Whales are “rare” users that every game company is after whales are the users that are able to spend hundreds, thousands, and even millions of USD in a game. These special users sure make a whale of a difference in an app’s success and profit.
In most top grossing games, the whales represent the smallest percentage of users but are responsible for up to 50% or more in revenue sales of an app.
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